BLOG POST 10: WRAPPING IT UP

The day has come, my last post! This post is going to be different than the rest, being my last post, it is going to be a reflection on all the things I have learned and how they relate back to my marketing class's objectives and outcomes.

1. To examine and convey basic and emerging marketing concepts and terminologies

I believe I have achieved this class objective many times while writing this blog. A lot of the time, my posts were influenced by the current chapter we were learning in class from our book, Marketing by Kerin, Hartley and Rudelius. By writing about the chapter in the book in my blogs, I feel as though I examined marketing concepts and terminologies in depth, and by posting a blog about them I conveyed them to others as well.

2. To study and understand the marketing mix, target markets, consumer behavior, service marketing, social media marketing and the strategic and financial implications of marketing decisions on the other functional areas of business

In multiple posts, I discussed the marketing mix and how important it is to marketing. I also discussed target markets and consumer behavior as well. Simply by writing about these topics, I studied and learned to understand each topic very quickly. These blog posts were a good way of making sure I understood the material before I shared it with people I may not even know. I even had to use social media marketing to get people to follow me!

3. To have the opportunity to put marketing into action via team and individual projects, research, reports, and presentations

These ten blog posts definitely helped me put marketing into action via an individual assignment. I was able to learn about marketing and then convey it to you, my readers. Just by promoting my blog to the outside world through social media, I had to put marketing into action! In order to get followers on my blog I had to advertise to my friends and family, and even strangers. After each post, I copied my link to my blog into a tweet and a Facebook post. I quickly gained followers, and I even got comments on my posts about how cool it was I was making a blog about my class and sharing it with the internet world. 

4. Analyze and evaluate marketing opportunities in the internal and external environment across a variety of settings

Again, writing about marketing and posting these blogs helped me analyze and evaluate all different kinds of marketing opportunities both internally and externally. Internally, I had to write each post and understand the concepts before I exposed them to my readers. Externally, I had to market my posts to the outside world! One of the parts I am being graded on for these posts is to have 5 followers on this blog that weren't in my class. In order for me to do this I had to advertise that I was creating a blog and writing posts to my friends and family through social media. 

5. Critically evaluate, at a basic level, marketing issues and the marketing literature

By writing these ten posts I most definitely evaluate marketing issues and marketing literature at a basic level. Each post discussed marketing and the issues that went along with each top. I feel this outcome was one of the easiest to achieve.  

Well thank you all very much for following my blog through this past semester. I hope you all learned a little bit about marketing from these posts! Thanks again! 

- Aly Kibbee