BLOG POST 6: BRANDS

Hello everybody! Today we will be talking about brands and how important they are to a company.

what is branding?

Branding is the process an organization goes through to create a unique name and image for their organization. Branding aims to create a significant differentiation between certain companies. This is so important in the marketing world because if branding didn't exist, a consumer wouldn't be sure which brand of a certain product they were buying. 

For example, when you think of athletic attire many different brands pop into your head, correct? There is Under Armor, Nike, Champion and Adidas. Each organization does its own branding to make the consumer be able to differentiate each organization from the other.

logos

Logos are a very important part to an organizations branding. Without the logo the consumer wouldn't be able to tell which product belongs to which organization. 

Under Armor:

Nike:

Champion:

Adidas:

branding strategies

Multiproduct Branding Strategy:

When only one brand sells multiple different products.

Multibranding Strategy:

When one organization distributes multiple brands of similar products.

Private Branding Strategy:

When a private organization sells many different brands in their store.

Mixed Branding Strategy:

When a brand sells not only their own product, but another brand of the same product.

Thanks for reading! Another post is on its way... :)